Our extensive range of soft baby toys by designers such as Steiff and Mary Meyer are sure to be a favourite friend for years to come. Whether you are looking for a gift or choosing for your own bundle of joy, our stuffed animal friends, comforters, sensory toys and pram toys are perfect for entertaining baby. Or our preschool toys are great for older siblings if you are shopping for them at the same time.
Choosing baby toys
Narrow your search by selecting a collection above or see products from across all our baby toy ranges below.
Our range includes soft baby toys, Steiff teddy bears, sensory Baby Einstein toys, organic soft toys, early learning toys, pram toys and baby books.