Soft Cuddly Toys

Soft cuddly baby toys

Snuggle up with a favourite teddy bear or plush toy, perfect for imaginative play and big hugs. These soft and cuddly animal friends are great for comfort, fun and sharing secrets!

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Trusted by 70,000+ Mums Nationwide

Cuddly Animal Friends

The sense of play and imagination that a soft companion can bring to developing young minds is so important. Each of our baby toy characters is purpose-built for just that kind of play for your little one: listening to secrets, ready for hugs, and calming their fears. Our trustworthy brands include Mary Meyer, Steiff, Rainbow and Suki.