Baby Essentials

Explore our baby essentials range with practical items for everyday use. From cosy blankets, towels and muslin squares to teethers, bibs and dining sets - you’ll find plenty of infant and newborn essentials.

Trusted by 33,000+ Mums Nationwide

Essentials for Baby

Our baby essentials products offer comfort, style, luxury, and practical use for you, the family, and the little bundle of joy in your life. From the softest baby grows and cosy blankets for bedtime, to skincare and towels for bathtime, to muslins for feeding and dining sets for meal times - we offer a unique collection of baby essentials and gifts. Our newborn essentials collections also includes other useful baby products, such as teethers, bibs and even chocolates & non-alcoholic wine for mum - an essential in our opinion!

Baby Essentials FAQs

As a new mum, baby essentials that provide comfort, convenience, and are practical to use are ideal - however a touch of luxury is important too! Our top picks for baby essentials include; baby grows, blankets, muslin squares, bibs, dressing gowns, mittens, scarfs, rattles, teethers, and soft toys.

For a newborn, it's all about creating a warm and nurturing environment. In addition to items such as nappies, bathing, and feeding essentials, it is important to have a collection of baby clothes, blankets, and towels for comfort. Soft cuddly toys, rattles, and taggies are also excellent for sensory development. As your baby grows older, you may want to consider other essentials such as baby books for those precious bonding moments through storytelling.