We were truly surprised and deeply honoured to spot one of our Bumbles & Boo hampers in Jesy Nelson’s inspiring new Amazon documentary, Life After Little Mix.
Seeing one of our gifts included at such a meaningful moment in her life was incredibly special for our whole team.
Life After Little Mix - A Story of Strength and New Beginnings
In the documentary, Jesy shares her personal journey following her tremendous success with the band, and her transition into motherhood with her beautiful twins, Story and Ocean.
She also speaks with great courage about her commitment to raising awareness of Spinal Muscular Atrophy (SMA). Watching her speak so openly and passionately about this cause is both moving and uplifting. She is using her voice to help create real change - something we admire enormously.
Why This Matters - The Importance of Early SMA Screening
SMA is a rare genetic condition that can have devastating consequences if not diagnosed and treated early. Thankfully, there are life-changing treatments available, but early diagnosis is absolutely crucial.
Jesy is campaigning to urge the UK Government to fund and fast-track the addition of SMA to the NHS newborn heel-prick screening test. Screening at birth would allow families to access treatment as early as possible, giving babies the very best start in life.
As a team - and as parents ourselves - we cannot imagine anything more important than protecting those precious first days.
Supporting the SMA Community
Through her campaigning, Jesy has helped raise the national profile of SMA and has become a patron of SMA UK
The charity provides support and information to individuals and families affected by SMA - from babies through to adults - while continuing vital work to improve awareness, access to treatment and long-term outcomes.
We stand behind Jesy and all SMA families who are advocating for change. If you feel moved to support this important cause, we warmly encourage you to follow the petition and add your name https://petition.parliament.uk/petitions/755980
Our Small Contribution
In aid of this campaign, we will be donating 20% of profit from our Luxury Baby Gift Hamper Steiff Teddy Cuddles, (which the hamper in the documentry was based on) to support SMA awareness and the wider community.
We would truly love to do our bit, however small, to stand alongside families who are asking for better screening, earlier diagnosis and brighter futures for their children.
You can also support the work of SMA UK directly by texting JESY5 to 70470 to donate £5 (or an amount of your choice - for example, text JESY20 to donate £20). Alternatively, you can make a direct donation via the SMA UK website.
Standing Together for Better Beginnings
Every baby deserves the best possible start. Every family deserves hope.
Jesy, we are full of admiration for your strength, honesty and determination as you support your baby girls and so many other families. We are proud to stand with you.
With warmth and gratitude,
The Bumbles & Boo Team
