Cookie Policy
Last updated: June 2026
Introduction
This Cookie Policy explains how Bumbles & Boo ("we," "us," or "our") uses cookies and similar tracking technologies on our website bumblesandboo.com (the "Site"). This policy should be read alongside our Privacy Policy to understand how we collect, use, and protect your personal information.
By continuing to use our Site, you acknowledge that you have read and understood this Cookie Policy. We use Google Tag Manager and Google Consent Mode v2 to manage cookie consent and ensure compliance with applicable privacy laws.
What Are Cookies?
Cookies are small text files that are placed on your device (computer, smartphone, or tablet) when you visit a website. They are widely used to make websites work more efficiently and to provide information to website owners about user behavior and preferences.
Cookies may be "session cookies" (which are deleted when you close your browser) or "persistent cookies" (which remain on your device until deleted or they expire). They can also be "first-party cookies" (set by the website you're visiting) or "third-party cookies" (set by a different domain).
How We Use Cookies
We use cookies for various purposes across the following categories:
- Strictly Necessary Cookies: Essential for the basic functionality of our e-commerce platform, including shopping cart operations, user authentication, and security features. These cookies cannot be disabled.
- Analytics & Performance Cookies: Help us understand how visitors interact with our website by collecting anonymous information about page views, traffic sources, and user behavior to improve our services.
- Marketing & Advertising Cookies: Used to deliver relevant advertisements, track advertising campaign effectiveness, and create profiles for targeted marketing both on our site and across other websites you visit.
- Functional Cookies: Enable enhanced features and personalization, such as remembering your preferences, language settings, and providing social media integration.
Strictly Necessary Cookies
These cookies are strictly necessary for the website to function and cannot be switched off.
| Cookie Name | Domain | Purpose | Expiry | Lawful Basis |
|---|---|---|---|---|
| __cf_bm | .feefo.com | Cloudflare bot management security | 30min | LI |
| _merchant_essential | .shopify.com | Core merchant platform functionality | Session | LI |
| _shop_app_essential | .shop.app | Shop app core functionality | Session | LI |
| _shopify_essential | www.bumblesandboo.com | Core store functionality and security | Session | LI |
| _shopify_essential_ | .shopify.com | Platform essential services and security | Session | LI |
| cart | www.bumblesandboo.com | Shopping cart contents storage | 2wk | LI |
Analytics & Performance Cookies
These cookies help us understand how visitors interact with our website. They are set only with your consent.
| Cookie Name | Domain | Purpose | Expiry | Lawful Basis |
|---|---|---|---|---|
| _ga | .bumblesandboo.com | Google Analytics user identification | 2yr | Consent |
| _ga_E9ZKLVFJJ5 | .bumblesandboo.com | Google Analytics session tracking | 2yr | Consent |
| _ga_VEYPTSN7W3 | .bumblesandboo.com | Google Analytics session tracking | 2yr | Consent |
| _shopify_analytics | www.bumblesandboo.com | Store performance and usage analytics | 30 days | Consent |
| fve | .etsy.com | Etsy first-visit timestamp used for usage analytics | 2yr | Consent |
Marketing & Advertising Cookies
These cookies are used to deliver relevant advertising. They are set only with your explicit consent.
| Cookie Name | Domain | Purpose | Expiry | Lawful Basis |
|---|---|---|---|---|
| MUID | .bing.com | Microsoft user identifier for advertising | 1yr | Consent |
| _fbp | .bumblesandboo.com | Facebook pixel browser identification | 3mo | Consent |
| _fbp | .shopify.com | Facebook pixel browser identification | 3mo | Consent |
| _gcl_au | .bumblesandboo.com | Google conversion tracking | 90d | Consent |
| _gcl_au | .shopify.com | Google Ads conversion tracking | 90 days | Consent |
| _pin_unauth | www.bumblesandboo.com | Pinterest unauthorized user tracking | 1 year | Consent |
| _shopify_marketing | www.bumblesandboo.com | Marketing campaigns and ad targeting | 30 days | Consent |
| _uetsid | .bumblesandboo.com | Microsoft Bing session tracking | 1day | Consent |
| _uetvid | .bumblesandboo.com | Microsoft Bing visitor identification | 1yr | Consent |
| _ttp | .bumblesandboo.com | TikTok pixel advertising and conversion measurement identifier | 13mo | Consent |
| _tt_enable_cookie | .bumblesandboo.com | Enables TikTok pixel first-party cookie functionality | 13mo | Consent |
| ttcsid | .bumblesandboo.com | TikTok pixel session and conversion attribution | 13mo | Consent |
| ttwid | .tiktok.com | TikTok analytics and web optimisation identifier | 13mo | Consent |
| _epik | .bumblesandboo.com | Caches Pinterest ad-click match data for the Pinterest tag | 1yr | Consent |
| _derived_epik | .bumblesandboo.com | Caches Pinterest enhanced-match data for the Pinterest tag | 1yr | Consent |
| _routing_id | .bumblesandboo.com | Routes Pinterest tag requests to the current Pinterest version | 1day | Consent |
| _pinterest_ct_ua | .pinterest.com | Third-party Pinterest cookie grouping user actions (equivalent to _pin_unauth) | 1yr | Consent |
| _pinterest_sess | .pinterest.com | Pinterest login and session identification | 1yr | Consent |
| uaid | .etsy.com | Etsy unique visitor identifier used for personalisation and advertising | 2yr | Consent |
| VISITOR_INFO1_LIVE | .youtube.com | Estimates bandwidth and tracks views of embedded YouTube videos for advertising | 6mo | Consent |
| YSC | .youtube.com | Session identifier tracking views of embedded YouTube videos | Session | Consent |
| bcookie | .linkedin.com | LinkedIn browser identifier used by social plugins and advertising | 2yr | Consent |
| bscookie | .www.linkedin.com | Secure LinkedIn browser identifier | 2yr | Consent |
| lidc | .linkedin.com | LinkedIn data-centre routing | 1day | Consent |
| li_sugr | .linkedin.com | LinkedIn probabilistic cross-device identity matching | 90day | Consent |
| UserMatchHistory | .linkedin.com | LinkedIn Ads identifier synchronisation | 30day | Consent |
| AnalyticsSyncHistory | .linkedin.com | Stores time of synchronisation with the LinkedIn analytics cookie | 30day | Consent |
| li_gc | .linkedin.com | Stores consent state for LinkedIn non-essential cookies | 6mo | Consent |
Functional Cookies
These cookies enable enhanced functionality and personalisation. They may be set with your consent or our legitimate interest.
| Cookie Name | Domain | Purpose | Expiry | Lawful Basis |
|---|---|---|---|---|
| _shopify_s | .shopify.com | Session tracking for Shopify platform | Session | LI |
| _shopify_s | .bumblesandboo.com | Session tracking for store | Session | LI |
| _shopify_y | .bumblesandboo.com | Shopify visitor identification | 1yr | LI |
| _shopify_y | .shopify.com | Platform visitor identification | 1yr | LI |
| cart_currency | www.bumblesandboo.com | Store currency preference | 2wk | LI |
| localization | www.bumblesandboo.com | Store user language and region preferences | Session | LI |
| user_prefs | .etsy.com | Etsy viewing and display preferences | 1yr | LI |
| _etsy_sess | .etsy.com | Etsy session continuity for embedded content | Session | LI |
| PREF | .youtube.com | Stores YouTube playback preferences such as quality and player settings | 8mo | Consent |
| VISITOR_PRIVACY_METADATA | .youtube.com | Stores the user's YouTube cookie consent state | 6mo | Consent |
Third-Party Cookies
We work with various third-party service providers who may place cookies on your device. Key third parties include:
- Google: Analytics, advertising services, and tag management through Google Analytics, Google Ads, and Google Tag Manager
- Facebook/Meta: Social media integration and advertising through Facebook Pixel and related services
- TikTok: Advertising, conversion measurement, and retargeting through the TikTok Pixel
- Pinterest: Advertising, conversion tracking, and audience matching through the Pinterest Tag
- Etsy: Marketplace integration, personalisation, and advertising where Etsy content is embedded or linked
- YouTube: Video embedding and associated view tracking and advertising through the YouTube player
- LinkedIn: Conversion tracking, audience building, and advertising through the LinkedIn Insight Tag
- Advertising Networks: Various advertising partners for targeted marketing and retargeting campaigns
- E-commerce Platforms: Payment processing, customer service tools, and conversion tracking services
- Analytics Providers: Additional website performance and user behavior analysis tools
These third parties may use cookies to provide their services and may have their own privacy policies governing their use of your information.
Managing Your Cookie Preferences
You can manage your cookie preferences through several methods:
- Cookie Consent Banner: When you first visit our site, you can choose which categories of cookies to accept or reject through our consent management platform.
- Cookie Settings: You can update your preferences at any time by clicking the "Cookie Settings" link in our website footer.
- Browser Settings: Most web browsers allow you to control cookies through their settings. You can typically block or delete cookies, though this may affect website functionality.
- Opt-out Tools: Many advertising companies provide opt-out mechanisms for targeted advertising cookies.
Please note that disabling certain cookies may impact your user experience and the functionality of our e-commerce services.
Your Rights
Depending on your location, you may have various rights regarding cookies and personal data:
- GDPR (EU residents): Right to consent, withdraw consent, access personal data, rectification, erasure, data portability, and object to processing. You have the right to lodge a complaint with a supervisory authority.
- UK GDPR (UK residents): Similar rights to GDPR, including consent, access, rectification, erasure, data portability, and the right to object. You can complain to the Information Commissioner's Office (ICO).
- ePrivacy Directive: Right to refuse cookies (except strictly necessary ones), receive clear information about cookies, and withdraw consent at any time.
- CCPA (California residents): Right to know what personal information is collected, right to delete personal information, right to opt-out of the sale of personal information, and right to non-discrimination.
To exercise these rights, please contact us using the information provided below.
Contact Us
If you have any questions about this Cookie Policy or wish to exercise your rights, please contact us:
- Email: info@bumblesandboo.com
- Website: https://www.bumblesandboo.com/pages/contact-us
- Post: Bumbles & Boo, Data Protection Officer, Unit 16, Suttons Park Avenue, Earley, Reading, Berkshire, RG6 1AZ
We will respond to your inquiry within the timeframes required by applicable law (typically within 30 days for GDPR requests and 45 days for CCPA requests).